Visit the New theBubbler.com

September 17th, 2007

theBubbler.com, Wisconsin’s Information Source, has undergone a major redesign. New features like customizeable member profiles and a photo gallery have been added.

Favorite features like the Wisconsin Link Directory and Free Classifieds are easier to use. Check it out today!

Optimizing PDFs for Search

September 13th, 2007

Jennifer Laycock at Search Engine Guide offers tips for PDF optimization in Did You Know You Could Optimize Your PDF Files for Search?

Google Help for Webmasters

August 13th, 2007

Google’s new page on Links Schemes makes it clear: don’t participate in linking scams! Find this and other useful Google info in Google’s Webmaster Help Center.

Forbes Looks at Blackhat SEO

July 17th, 2007

The Saboteurs Of Search is an interesting look at blackhat SEO.

What to Look for in a PPC Specialist

June 18th, 2007

The Five Characteristics of Highly Effective PPC Specialists by Tony Wright rings true for anyone interviewing PPC marketers. Make sure your PPC specialist has these five traits!

Ask.com Gets a Rework

June 5th, 2007

Ask.com introduced a redesigned interface today, featuring tools to narrow down search queries.

Will Microsoft Buy Yahoo?

May 4th, 2007

Micrsoft is eyeing a purchase of Yahoo! that could be worth $50 Billion.

Google Tests Pay-Per-Action

March 21st, 2007

Google is testing pay-per-action advertising with a very small number of advertisers. With pay-per-action, advertisers are only charged when a visitor clicks their ad and completes a desired action, such as making a sale.

New Google Click Fraud Tools

March 2nd, 2007

New click fraud tools are coming too Google, including the ability to block IPs from showing Google ads. This tool will help advertisers block IPs that aren’t producing traffic.

Google News Guilty of Copyright Violation

February 13th, 2007

A Belgian court ruled today that Google violated the copyright of Belgian newspaper publishers when it posted extracts from their stories on its Google News.