Google is testing pay-per-action advertising with a very small number of advertisers. With pay-per-action, advertisers are only charged when a visitor clicks their ad and completes a desired action, such as making a sale.
New click fraud tools are coming too Google, including the ability to block IPs from showing Google ads. This tool will help advertisers block IPs that aren’t producing traffic.
A Belgian court ruled today that Google violated the copyright of Belgian newspaper publishers when it posted extracts from their stories on its Google News.
Fortune has given Google top honors in its 100 Best Companies to Work For list. Employees praised gourmet meals, on-site doctors and laundry services as favorite perks.
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