Register Success

We have added a few new directories to the DIYSubmit.com website.  We like to add directories that are human edited and offer free submission.  If you only want to choose one directory to submit to choose DMOZ.

It is best to not pay for links or get involved in a link exchange service offered through an email.  Matt Cutt from Google has more information on this at his blog “Natural links are better than non-natural”

Link building isn’t all about getting listed in directories.  Internal links are also important. Breadcrumbs are a great example of internal links. Your internal links should be within one to two clicks of the important information. Below is an example of using breadcrumbs on a website.  The breadcrumbs are: Home: Services: Marketing Services: Search Engine Optimization.  If you click on the image below you can try the breadcrumbs on the page.

Building quality links starts with a website with link worthy content.  The first place to start your link building is on your very own website.

Spending time every month to check your website’s positions in major search engines using your search keywords is a good idea.  And once you see where your business website comes up in Google, Yahoo!, MSN and other search engines what do you do with that information.

What keywords are working for you and bringing you up on the first page in search?  It’s nice to see your website in one of the top 8 positions on page one! That means you have rich keyword content on the page, a good page title and description and good links.  It also means your code is pretty good with your “alt” tags on your images filled in and good outlining.

Now your goal is to stay in that good search position and get your other pages up there also.  That is where search engine maintenance for an hour a month comes in.

For our clients this hour is spent first checking to see where the webpage comes up with the client’s keywords.  If the client has slipped down in the page ranking then it is time to “tweak” the tags, the titles and see where the page text can be “tweaked” to boost keyword density without losing readability for the visitors to the site.  After all the website is there to provide information and services to human visitors first and appeal to the search engine robots and spiders second.

If the website has been up for a number of years it might be time to take a look at the outline code and make sure heading tags are coded correctly helping your reader scan through the page for the information they are looking for and guiding the SE robots to your main points also.

The other elements of the website are also good to look at also.  Check and make sure that each image has an alternative tag to make your site accessible for people with disabilities (Section 508 compliant).  Add titles to your images also using appropriate keywords.

Regular monthly search engine maintenance helps to keep your website fresh and updated.  Even just looking at the website can remind you to change the marquee because the September trade show is done and it is on to a new month and a new trade show!

What if you don’t have time to spend or the knowledge of code to do this?  Well, then you hire an Internet Marketing professional to do it for you.

The following tips are from an e-mail OnYourMark Marketing received from the Google AdWords Team.

- Don’t reply to or click on links in emails that ask for personal, financial, or account information.

- Check the message headers. The From: address and the Return-path should reference the same source.

- Instead of clicking the links in emails, go to the websites directly by typing the web address into your browser, cut and paste or use bookmarks.

- If on a secure page, look for “https” at the begging of the URL and the padlock icon in the browser.

- Keep your computer’s antivirus, spyware, browser, and security patches up to date and regularly run system scans.

- Review your accounts regularly and check for unauthorized activity.

- Use a browser that has a phishing filter (Firefox, Internet Explorer, or Opera).

To read more on these tips please visit Google’s Blog on Phishing
or contact your Register Success Team.

A current “phishing” email scam is targeting advertisers using the Google AdWords program.

The emails ask AdWords advertisers to click a link to verify account information or credit card numbers. The emails look very official and may appear to come from support@google.com and adwords-noreply@google.com.

Clicking the link in the email will take you to a page that resembles Google, but it is really a fake page on another server designed to trick you into sharing account information or credit card numbers.

If Register Success is managing your Google AdWords program, all authentic communications from Google AdWords are sent to us on our clients’ behalf. If a credit card number or account data needs to be changed, Register Success/OnYourMark, LLC will notify you. If you receive any emails that appear to be from Google AdWords or ask for data from your Google AdWords account, please Contact Us. We are happy to help!

Read more at www.seroundtable.com

How important is a domain name? Domain names are very important. Your domain name is your address on the Internet. And, like your street address or fire number your .com address can be a valuable piece of property. In November of last year I heard about poker.com reportedly selling for around $27 million. Your domain name might not be that valuable on the auction block but to you and your business it is very important.

OnYourMark, LLC recommends domain name registration for ten years, or domain name renewals as close to ten years as possible for many reasons.

The longer your domain name is registered for enhances your search engine results. Google and the other search engines look at domain name registration length to determine if your web site is legitimate. It appears that spam content websites tend to register their domain name for a year or two. A longer registration time tells the search engines you intend to keep your web presence on the Internet, that you have invested in your site’s future. See our October 2007 PromoSupport for more information on this.

You save money. Domain names are often cheaper per year the more years you register at a time. And just like a lot of commodities domain name prices are not likely to go down.

Avoid the scam emails and US mail spams for domain name renewals. Read OnYourMark.com March 14, 2008 Client Alert on Domain Name Registration and Keyword Spam.

Here are some additional resources for information about domain names.
http://www.seomoz.org/article/google-historical-data-patent
http://www.news.com/2100-1024-986204.html

theBubbler.com, Wisconsin’s Information Source, has undergone a major redesign. New features like customizeable member profiles and a photo gallery have been added.

Favorite features like the Wisconsin Link Directory and Free Classifieds are easier to use. Check it out today!

Jennifer Laycock at Search Engine Guide offers tips for PDF optimization in Did You Know You Could Optimize Your PDF Files for Search?

Google’s new page on Links Schemes makes it clear: don’t participate in linking scams! Find this and other useful Google info in Google’s Webmaster Help Center.

The Five Characteristics of Highly Effective PPC Specialists by Tony Wright rings true for anyone interviewing PPC marketers. Make sure your PPC specialist has these five traits!

New click fraud tools are coming too Google, including the ability to block IPs from showing Google ads. This tool will help advertisers block IPs that aren’t producing traffic.