Register Success

I remember my mother telling me when I was younger to “believe half of what you see and none of what you hear” and “to take things with a grain of salt.”

Today, I find her words to ring true as I try to navigate through all the information about the right way to optimize a website for the search engines. Search engine optimization information can be downright confusing and contradictory at times.

I had a small business a number of years ago. I manufactured a product line and sold it to both the wholesale and retail trade. I had developed a number of techniques in my product development and because I sold finished product I would share general information that could also be found from other sources but not share the more advanced techniques that I had developed myself.

I think the same holds true in most industries, including Search Engine Optimization. If an author is in the business of providing search engine marketing services would they write about all the techniques they use to optimize a website? If they did wouldn

The Saboteurs Of Search is an interesting look at blackhat SEO.

Ask.com introduced a redesigned interface today, featuring tools to narrow down search queries.

Micrsoft is eyeing a purchase of Yahoo! that could be worth $50 Billion.

Google is testing pay-per-action advertising with a very small number of advertisers. With pay-per-action, advertisers are only charged when a visitor clicks their ad and completes a desired action, such as making a sale.

Fortune has given Google top honors in its 100 Best Companies to Work For list. Employees praised gourmet meals, on-site doctors and laundry services as favorite perks.