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I have been reading and listening to webinars and other information on Google Analytics and using it with Google AdWords accounts.  What I have learned is it can be a good source of information if used properly.

I have Google Analytics basic reporting set up for my clients’ websites marketing with AdWords.  I must say it really helps.  I also learned about one filter for lower case URI.  Now I just need to figure out how to make my index page show up only as one page.  I will keep searching until I figure out how to do that.  If anyone has any suggestions it would be greatly appreciated.

One of the useful tools I learned about is the AdWords keyword position.  This is under traffic sources if you are using AdWords.  What this tells me is which position a specific keywords gets the most clicks.  Looking at keywords actually held some surprises for me.  One keyword got the most clicks in 7th position and very few in first, second and third.  Good information to know as I was able to adjust my bids to work on getting them into the position where they worked the best.  Very interesting and useful stuff to learn.

One of the areas in Google Analytics that I really find helpful is the bounce rate information.  Some of my pages have a bounce rate of under 30% which is very good.  I remember one month I checked the overall bounce rate of one of the websites and it was at 0.05% and I thought that something was wrong.  It actually was a very good month for the information that was contained on this website.  It has moved up some but is still a fairly low bounce rate.

I am using the bounce rate information about specific pages to work on improving the page.  And Google has a tool to help me do that also but that is for another post.

As a non-programmer with only HTML knowledge, my biggest challenge with Google Analytics was converting some of our websites over to the latest code.  I was having trouble figuring out how to set up the goals and the funnels so they worked like they did with the older code.  One of our great programmers was able to give me some time and technical help with that aspect so all is good.

Now on to long tail keywords, conversions, ROI, spreadsheets and statistical information as I get back into studying “Web Analytics, An Hour A Day,” by Avinash Kaushik.

About the Author:

Kathy Gaster – Internet Marketer -  OnYourMark, LLC in Sussex, Wisconsin
http://www.onyourmark.com