Search Engine Optimization and a Grain of Salt
I remember my mother telling me when I was younger to “believe half of what you see and none of what you hear” and “to take things with a grain of salt.”
Today, I find her words to ring true as I try to navigate through all the information about the right way to optimize a website for the search engines. Search engine optimization information can be downright confusing and contradictory at times.
I had a small business a number of years ago. I manufactured a product line and sold it to both the wholesale and retail trade. I had developed a number of techniques in my product development and because I sold finished product I would share general information that could also be found from other sources but not share the more advanced techniques that I had developed myself.
I think the same holds true in most industries, including Search Engine Optimization. If an author is in the business of providing search engine marketing services would they write about all the techniques they use to optimize a website? If they did wouldn