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The following tips are from an e-mail OnYourMark Marketing received from the Google AdWords Team.

- Don’t reply to or click on links in emails that ask for personal, financial, or account information.

- Check the message headers. The From: address and the Return-path should reference the same source.

- Instead of clicking the links in emails, go to the websites directly by typing the web address into your browser, cut and paste or use bookmarks.

- If on a secure page, look for “https” at the begging of the URL and the padlock icon in the browser.

- Keep your computer’s antivirus, spyware, browser, and security patches up to date and regularly run system scans.

- Review your accounts regularly and check for unauthorized activity.

- Use a browser that has a phishing filter (Firefox, Internet Explorer, or Opera).

To read more on these tips please visit Google’s Blog on Phishing
or contact your Register Success Team.

A current “phishing” email scam is targeting advertisers using the Google AdWords program.

The emails ask AdWords advertisers to click a link to verify account information or credit card numbers. The emails look very official and may appear to come from support@google.com and adwords-noreply@google.com.

Clicking the link in the email will take you to a page that resembles Google, but it is really a fake page on another server designed to trick you into sharing account information or credit card numbers.

If Register Success is managing your Google AdWords program, all authentic communications from Google AdWords are sent to us on our clients’ behalf. If a credit card number or account data needs to be changed, Register Success/OnYourMark, LLC will notify you. If you receive any emails that appear to be from Google AdWords or ask for data from your Google AdWords account, please Contact Us. We are happy to help!

Read more at www.seroundtable.com

How important is a domain name? Domain names are very important. Your domain name is your address on the Internet. And, like your street address or fire number your .com address can be a valuable piece of property. In November of last year I heard about poker.com reportedly selling for around $27 million. Your domain name might not be that valuable on the auction block but to you and your business it is very important.

OnYourMark, LLC recommends domain name registration for ten years, or domain name renewals as close to ten years as possible for many reasons.

The longer your domain name is registered for enhances your search engine results. Google and the other search engines look at domain name registration length to determine if your web site is legitimate. It appears that spam content websites tend to register their domain name for a year or two. A longer registration time tells the search engines you intend to keep your web presence on the Internet, that you have invested in your site’s future. See our October 2007 PromoSupport for more information on this.

You save money. Domain names are often cheaper per year the more years you register at a time. And just like a lot of commodities domain name prices are not likely to go down.

Avoid the scam emails and US mail spams for domain name renewals. Read OnYourMark.com March 14, 2008 Client Alert on Domain Name Registration and Keyword Spam.

Here are some additional resources for information about domain names.
http://www.seomoz.org/article/google-historical-data-patent
http://www.news.com/2100-1024-986204.html

theBubbler.com, Wisconsin’s Information Source, has undergone a major redesign. New features like customizeable member profiles and a photo gallery have been added.

Favorite features like the Wisconsin Link Directory and Free Classifieds are easier to use. Check it out today!

Jennifer Laycock at Search Engine Guide offers tips for PDF optimization in Did You Know You Could Optimize Your PDF Files for Search?

Google’s new page on Links Schemes makes it clear: don’t participate in linking scams! Find this and other useful Google info in Google’s Webmaster Help Center.

The Saboteurs Of Search is an interesting look at blackhat SEO.

The Five Characteristics of Highly Effective PPC Specialists by Tony Wright rings true for anyone interviewing PPC marketers. Make sure your PPC specialist has these five traits!

Ask.com introduced a redesigned interface today, featuring tools to narrow down search queries.

Micrsoft is eyeing a purchase of Yahoo! that could be worth $50 Billion.